![]() ![]() While some Spaces’ most valuable asset is exclusive subscriber-only content, others will lean into a sense of community, while others will simply want to offer a “tip jar” for subscribers to support the work of its owner. ![]() Use this to define your subscription benefits.What is the most valuable aspect of your Space to this audience, and what does your Space offer this audience that can’t be found elsewhere? If their motivation is more casual, they may be less inclined to make a purchase. If they have a strong motivation to come to your Space regularly, they will be more motivated to become a subscriber. Use this to think about your audience’s intent to purchase a subscription.What is your audience’s motivation when they come to your Space? Are they looking to find a community, hear from a unique voice they admire, educate themselves, just have fun, or something else? How does your Space satisfy this motivation? You can use this information to invite people with certain interests, careers, credentials, degrees, or companies that will find your Space particularly relevant. While this might be a smaller total potential audience than readers for a broader subject like business or movies, it gives you a niche that may appeal even more strongly to someone with this specific interest. For example, if you’re writing about software engineering, your target audience will likely consist of fellow engineers or those with an interest in the field.Keep this audience in mind as you create content and manage your Space. Use this to envision the size and dedication of your potential subscriber base, and where you might find them on Quora and elsewhere. ![]() Who is your target audience, and how invested are they in your topic? To get a clearer picture of what might be best for you, start by asking and answering the questions below. Every Space is unique, so there’s no one-size-fits-all pricing strategy that works for everyone. If you plan to offer a subscription for your Space, deciding your price is an important step. ![]()
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